Honoring tradition. Uplifting our people. Preserving our culture.

Greetings, my name is Kitty, and I am a proud member of the San Carlos Apache and White Mountain Apache Tribes of Arizona. I am the founder and owner of Bizhaan Beauty, based in Mesa, Arizona.

My journey into makeup began in 2017 when I created my YouTube channel, WhatWouldKittyDo. At the time, I was beginning my sobriety journey, and makeup became more than just artistry—it became healing. It gave me a positive outlet for self-expression, helped me stay focused, and allowed me to rebuild my life with intention and purpose.

As I grew in that space, I began to see Indigenous-owned beauty brands gaining visibility, which inspired me deeply. However, I noticed there was no representation from my own Apache community. That realization pushed me to take a leap of faith and create something of my own—something rooted in my identity, my culture, and the beauty of the Southwest. Bizhaan Beauty was born from that vision.

The word Bizhaan in Apache traditionally refers to a young bachelorette. Over time, it has evolved to represent someone who takes pride in their appearance and practices self-care—a “girly girl.” To me, Bizhaan is about honoring yourself, embracing who you are, and making time for your own well-being. It represents confidence, strength, and self-love.

Bizhaan Beauty is proud to be the only Apache-owned cosmetic brand in the United States. Our foundation is built on respect for our elders and a deep commitment to uplifting our youth. Giving back to our community is at the heart of everything we do. We have raised funds to provide clothing, shoes, and Christmas gifts for unhoused Apache youth in San Carlos and Whiteriver, Arizona.

During the 2024 Watch Fire, we donated our time sorting relief supplies and raised funds to purchase fabric, personally sewing traditional Apache camp dresses for elders who lost their belongings in the fire.

Bizhaan Beauty is more than cosmetics. We also create traditional Indigenous attire and beaded earrings. We make skirts for baby girl to women, ribbon shirts for baby boy to men, and Apache camp dresses for all sizes. Preserving and continuing our cultural traditions through clothing and beaded earrings is deeply important to me, and I am committed to helping keep our culture alive for future generations.

We also believe in uplifting Indigenous excellence. Bizhaan Beauty has sponsored talented powwow dancers in competition and contributed to Indigenous fashion shows through product donations and support.

At Bizhaan Beauty, we believe that everyone deserves to look and feel beautiful while staying connected to who they are and where they come from.

Our motto:
Beauty Rooted in Culture. Powered by you.

Join us. Support Indigenous beauty, uplift our communities, and be part of something bigger.